What nobody tells you about running a football club
- Jul 10
- 1 min read
Updated: Jul 14
What nobody tells you about owning a football club... that's exactly what this conversation is about.
In this episode of B—Talks, Dani Muñoz sits down with Marc Serra, CEO of CF Badalona, to explore what people never see behind the scenes of a football club: how you rebuild a 120-year-old institution that had lost its connection with the city, how you create a sustainable business when your league generates almost no broadcast revenue, and what it really takes to build a culture in the dressing room.
We also talk about the rebrand we developed together. The process, the crest, and why a football club without a strong connection to its community is nothing at all.
Whether you work in sport, in business, or you're simply interested in stories about people who take on ambitious projects, this episode is for you.
Watch the full episode!