
OUR APPROACH
Grounded in clarity,
built for flexibility,
designed for impact.
Our approach is inspired by Bruce Lee’s mindset. He questioned rigid systems and focused on understanding the essence of things, adapting with precision and acting with intention. That way of thinking shapes how we work with brands. We cut through complexity to find what truly matters, building systems that evolve and creating brands designed to move.
“Absorb what is useful, reject what is useless, add what is specifically your own.”
— Bruce Lee —
WE ARE
We are a strategic partner that finds what makes each organization unique and expresses it through creativity and design as a competitive advantage that moves business forward.
We started in 2005 as Savia Design, driven by a clear belief: brands have the power to unlock real business value. Over time, we evolved into Logic Design, refining our thinking and expanding our capabilities. In 2024, we became B—BRUCE, leaving behind what no longer added value to embrace a more fluid, adaptive and essential way of working. Today, we combine disciplines to uncover what truly matters, shaping flexible and tailored solutions that connect with people and move businesses forward.
Strategy defines direction.
Design builds advantage.
Creativity amplifies impact.
Locations

Barcelona
Madrid
Mallorca
Team

Strategic Planners
Brand Consultants
Creative Copywriters
Graphic Designers
Motion Designers
UX/UI Designers
Video Editors
Artwork Technicians
SM Managers
Full-stack Developers
Annual
Growth.

2023-24 +18%
2024-25 +12%
2025-26 +15%
Capability
specialists

Dynamic Branding
Creative Campaigns
Digital Products
Iconic Packagigng
Clients NPS
Value

Nike
Asics
Motorola
Cabify
Nestlé
Euroleague
Barça
CaixaBank
Legends
Olin
Global
reach

Spain
France
England
Italy
Portugal
Switzerlan
Morroco
USA








01/08
Antonio Prado
Branding Director
Graduated from BAU in 2012, he has spent over a decade building brands across industries. His approach is honest by nature — function always leads, aesthetics follow. He believes good design says in ten sentences what others take a book to explain. Every project is a communication problem worth solving well.





01/08
Núria Subiràs
Account Manager
With over 5 years of experience managing strategic projects in branding, graphic design, and brand activation across offline and digital channels. Background in brand strategy consulting including qualitative and quantitative research, user insights, and brand positioning.







THE TEAM
One shared philosophy.
Many perspectives.

01/08
Dani Muñoz
Founder & CEO
With more than two decades of experience, Dani is a brand strategist and entrepreneur focused on turning brands into engines of competitive advantage.

01/08
Raquel Muñoz
Founder & CFO
With more than two decades of experience, Raquel works at the intersection of finance, operations and people, building the foundations that support the agency’s long-term growth.

01/08
Ferran Esturgó
CXO
With over 16 years of experience, Ferran is head of the Accounts Department, combining brand strategy, creative direction, and project leadership across multidisciplinary teams.

01/08
Ferran Dachs
CCO
With 20 years of experience at B-Bruce, he specializes in packaging design and brand activation. As Director of the Packaging Area, he co-leads projects and a multidisciplinary team to create innovative packaging solutions that strengthen brands’ identity and positioning.

01/08
Albert Freixa
Impact Growth Manager
Business strategist with a Sales & Marketing background, focused on building brands that drive business growth.

01/08
Paula Cruañas
Head of Strategy
She is a strategist specializing in qualitative consumer insight and co-creation, helping national and international brands define brand and communication strategies across complex, evolving ecosystems.

01/08
Antonio Prado
Branding Director
Graduated from BAU in 2012, he has spent over a decade building brands across industries. His approach is honest by nature — function always leads, aesthetics follow. He believes good design says in ten sentences what others take a book to explain. Every project is a communication problem worth solving well.

01/08
Oriol Pascual
Digital Director
Graduated from BAU in 2010, he specializes in branding and digital usability, creating brands and experiences designed to be clear, consistent, and intuitive. He understands design as a combination of strategy, visual judgment, and functionality.

01/08
Xavi Bernabé
Creative Director
With over a decade of experience, Xavi has developed creative campaigns and brand activations for brands such as Under Armour. Iberia, Movistar, F.C. Barcelona, Lidl, and SEAT, among others.

01/08
Silvia Escrivà
Account Director
With over 19 years of experience in the advertising industry, Silvia combines client leadership, brand strategy and project management, working with multidisciplinary teams to develop strategic and creative branding and communication solutions.

01/08
Núria Subiràs
Account Manager
With over 5 years of experience managing strategic projects in branding, graphic design, and brand activation across offline and digital channels. Background in brand strategy consulting including qualitative and quantitative research, user insights, and brand positioning.

01/08
Queralt Sans
Graphic Designer
A 2012 Graphic Design graduate from Elisava with over 10 years of experience at the company, she bringing brand identities to life through three-dimensional media within the packaging department.

01/08
Alba Magallón
Graphic Designer
Graduated in 2022 from ESDAP, she has gained several years of experience at the company, working on a wide range of projects including packaging, branding, campaigns and social media content, developing a versatile and multidisciplinary approach to design.

01/08
Ángel Ayala
Artwork & Producer
35 years of experience in the creation and correction of all types of final artwork, with print control and press approvals on press.

01/08
Carla Julià
Social Media Specialist
With several years of experience in digital communication and marketing, she specializes in content strategy and multi-channel communication. Her work focuses on developing digital content that help brands grow and connect with their audiences.

01/08
Ferran Larraz
Motion Designer
Ferran is a Motion Designer with a strong foundation in Brand Identity. His work explores typographic motion and form through movement, creating dynamic visual systems that combine concept, rhythm, and precise execution.

01/08
Enric Broto
Software Developer
With several years of experience, Enric is a software and web developer focused on turning creative concepts into functional, high-quality digital products. He believes the best code is the kind no one notices — because everything just works.

01/08
Àlex Mateo
Motion Designer
Álex Mateo is a Motion Graphic Artist and Video Editor exploring how movement shapes brand identity. Through motion graphics and brand animation, he crafts visual stories where rhythm, timing and design come together.

01/08
Igor Morais
Graphic Designer
With over 14 years of experience in graphic design, he focuses on branding and visual identity. He holds a degree in Design and a postgraduate degree in Brand Design from BAU · College of Arts & Design Barcelona.
CLIENTS
Trusted by
leading brands.
Partnerships are built through the work. We work side by side with ambitious organizations, questioning assumptions, sharpening strategy and turning strategic intent into consistent brand experiences across every touchpoint.
In many cases, those partnerships grow over time. Senior team members stay closely involved throughout each project, ensuring focus, clarity and continuity from early decisions to execution.
"Knowing is not enough, we must apply. Willing is not enough, we must do."
— Bruce Lee —
"Knowing is not enough, we must apply. Willing is not enough, we must do."
— Bruce Lee —


























