top of page
bruce_BG.jpg

OUR APPROACH

Grounded in clarity,
built for flexibility,
designed for impact.

Our approach is inspired by Bruce Lee’s mindset. He questioned rigid systems and focused on understanding the essence of things, adapting with precision and acting with intention. That way of thinking shapes how we work with brands. We cut through complexity to find what truly matters, building systems that evolve and creating brands designed to move.

“Absorb what is useful, reject what is useless, add what is specifically your own.”

— Bruce Lee —

WE ARE

We are a strategic partner that finds what makes each organization unique and expresses it through creativity and design as a competitive advantage that moves business forward.

We started in 2005 as Savia Design, driven by a clear belief: brands have the power to unlock real business value. Over time, we evolved into Logic Design, refining our thinking and expanding our capabilities. In 2024, we became B—BRUCE, leaving behind what no longer added value to embrace a more fluid, adaptive and essential way of working. Today, we combine disciplines to uncover what truly matters, shaping flexible and tailored solutions that connect with people and move businesses forward.

Strategy defines direction.
Design builds advantage.
Creativity amplifies impact.

Locations

B-Bruce_Statistics_Card_three.jpg

Barcelona
Madrid
Mallorca

Team

B-Bruce_Statistics_Card_nineteen.jpg

Strategic Planners


Brand Consultants


Creative Copywriters


Graphic Designers


Motion Designers


UX/UI Designers


Video Editors


Artwork Technicians


SM Managers


Full-stack Developers

Annual

Growth.

B-Bruce_Statistics_Card_bars.jpg

2023-24 +18%
2024-25 +12%
2025-26 +15%

Capability
specialists

B-Bruce_Statistics_Card_four.jpg

Dynamic Branding

Creative Campaigns

Digital Products

Iconic Packagigng

Clients NPS

Value

B-Bruce_Statistics_Card_75.jpg

Nike
Asics


Motorola


Cabify


Nestlé


Euroleague


Barça


CaixaBank


Legends
Olin
 

Global
reach

B-Bruce_Statistics_Card_circle.jpg

Spain
France
England
Italy
Portugal
Switzerlan
Morroco
USA

Dani Muñoz
Dani Muñoz

01/08

Dani Muñoz
Founder & CEO

With more than two decades of experience, Dani is a brand strategist and entrepreneur focused on turning brands into engines of competitive advantage.

Raquel Muñoz
Raquel Muñoz

01/08

Raquel Muñoz
Founder & CFO

With more than two decades of experience, Raquel works at the intersection of finance, operations and people, building the foundations that support the agency’s long-term growth.

Ferran Esturgó
Ferran Esturgó

01/08

Ferran Esturgó
CXO

With over 16 years of experience, Ferran is head of the Accounts Department, combining brand strategy, creative direction, and project leadership across multidisciplinary teams.

Ferran Dachs
Ferran Dachs

01/08

Ferran Dachs
CCO

With 20 years of experience at B-Bruce, he specializes in packaging design and brand activation. As Director of the Packaging Area, he co-leads projects and a multidisciplinary team to create innovative packaging solutions that strengthen brands’ identity and positioning.

Albert Freixa
Albert Freixa

01/08

Albert Freixa
Impact Growth Manager

Business strategist with a Sales & Marketing background, focused on building brands that drive business growth.

Paula Cruañas
Paula Cruañas

01/08

Paula Cruañas
Head of Strategy

She is a strategist specializing in qualitative consumer insight and co-creation, helping national and international brands define brand and communication strategies across complex, evolving ecosystems.

Antonio Prado
Antonio Prado

01/08

Antonio Prado
Branding Director

Graduated from BAU in 2012, he has spent over a decade building brands across industries. His approach is honest by nature — function always leads, aesthetics follow. He believes good design says in ten sentences what others take a book to explain. Every project is a communication problem worth solving well.

Oriol Pascual
Oriol Pascual

01/08

Oriol Pascual
Digital Director

Graduated from BAU in 2010, he specializes in branding and digital usability, creating brands and experiences designed to be clear, consistent, and intuitive. He understands design as a combination of strategy, visual judgment, and functionality.

Xavi Bernabé
Xavi Bernabé

01/08

Xavi Bernabé
Creative Director

With over a decade of experience, Xavi has developed creative campaigns and brand activations for brands such as Under Armour. Iberia, Movistar, F.C. Barcelona, Lidl, and SEAT, among others.

Silvia Escrivà
Silvia Escrivà

01/08

Silvia Escrivà
Account Director

With over 19 years of experience in the advertising industry, Silvia combines client leadership, brand strategy and project management, working with multidisciplinary teams to develop strategic and creative branding and communication solutions.

Núria Subiràs
Núria Subiràs

01/08

Núria Subiràs
Account Manager

With over 5 years of experience managing strategic projects in branding, graphic design, and brand activation across offline and digital channels. Background in brand strategy consulting including qualitative and quantitative research, user insights, and brand positioning.

Queralt Sans
Queralt Sans

01/08

Queralt Sans
Graphic Designer

A 2012 Graphic Design graduate from Elisava with over 10 years of experience at the company, she bringing brand identities to life through three-dimensional media within the packaging department.

Alba Magallón
Alba Magallón

01/08

Alba Magallón
Graphic Designer

Graduated in 2022 from ESDAP, she has gained several years of experience at the company, working on a wide range of projects including packaging, branding, campaigns and social media content, developing a versatile and multidisciplinary approach to design.

Ángel Ayala
Ángel Ayala

01/08

Ángel Ayala
Artwork & Producer

35 years of experience in the creation and correction of all types of final artwork, with print control and press approvals on press.

Carla Julià
Carla Julià

01/08

Carla Julià
Social Media Specialist

With several years of experience in digital communication and marketing, she specializes in content strategy and multi-channel communication. Her work focuses on developing digital content that help brands grow and connect with their audiences.

Ferran Larraz
Ferran Larraz

01/08

Ferran Larraz
Motion Designer

Ferran is a Motion Designer with a strong foundation in Brand Identity. His work explores typographic motion and form through movement, creating dynamic visual systems that combine concept, rhythm, and precise execution.

Enric Broto
Enric Broto

01/08

Enric Broto
Software Developer

With several years of experience, Enric is a software and web developer focused on turning creative concepts into functional, high-quality digital products. He believes the best code is the kind no one notices — because everything just works.

Àlex Mateo
Àlex Mateo

01/08

Àlex Mateo
Motion Designer

Álex Mateo is a Motion Graphic Artist and Video Editor exploring how movement shapes brand identity. Through motion graphics and brand animation, he crafts visual stories where rhythm, timing and design come together.

Igor Morais
Igor Morais

01/08

Igor Morais
Graphic Designer

With over 14 years of experience in graphic design, he focuses on branding and visual identity. He holds a degree in Design and a postgraduate degree in Brand Design from BAU · College of Arts & Design Barcelona.

THE TEAM

One shared philosophy.

Many perspectives.

Dani Muñoz

01/08

Dani Muñoz
Founder & CEO
With more than two decades of experience, Dani is a brand strategist and entrepreneur focused on turning brands into engines of competitive advantage.
Raquel Muñoz

01/08

Raquel Muñoz
Founder & CFO
With more than two decades of experience, Raquel works at the intersection of finance, operations and people, building the foundations that support the agency’s long-term growth.
Ferran Esturgó

01/08

Ferran Esturgó
CXO
With over 16 years of experience, Ferran is head of the Accounts Department, combining brand strategy, creative direction, and project leadership across multidisciplinary teams.
Ferran Dachs

01/08

Ferran Dachs
CCO
With 20 years of experience at B-Bruce, he specializes in packaging design and brand activation. As Director of the Packaging Area, he co-leads projects and a multidisciplinary team to create innovative packaging solutions that strengthen brands’ identity and positioning.
Albert Freixa

01/08

Albert Freixa
Impact Growth Manager
Business strategist with a Sales & Marketing background, focused on building brands that drive business growth.
Paula Cruañas

01/08

Paula Cruañas
Head of Strategy
She is a strategist specializing in qualitative consumer insight and co-creation, helping national and international brands define brand and communication strategies across complex, evolving ecosystems.
Antonio Prado

01/08

Antonio Prado
Branding Director
Graduated from BAU in 2012, he has spent over a decade building brands across industries. His approach is honest by nature — function always leads, aesthetics follow. He believes good design says in ten sentences what others take a book to explain. Every project is a communication problem worth solving well.
Oriol Pascual

01/08

Oriol Pascual
Digital Director
Graduated from BAU in 2010, he specializes in branding and digital usability, creating brands and experiences designed to be clear, consistent, and intuitive. He understands design as a combination of strategy, visual judgment, and functionality.
Xavi Bernabé

01/08

Xavi Bernabé
Creative Director
With over a decade of experience, Xavi has developed creative campaigns and brand activations for brands such as Under Armour. Iberia, Movistar, F.C. Barcelona, Lidl, and SEAT, among others.
Silvia Escrivà

01/08

Silvia Escrivà
Account Director
With over 19 years of experience in the advertising industry, Silvia combines client leadership, brand strategy and project management, working with multidisciplinary teams to develop strategic and creative branding and communication solutions.
Núria Subiràs

01/08

Núria Subiràs
Account Manager
With over 5 years of experience managing strategic projects in branding, graphic design, and brand activation across offline and digital channels. Background in brand strategy consulting including qualitative and quantitative research, user insights, and brand positioning.
Queralt Sans

01/08

Queralt Sans
Graphic Designer
A 2012 Graphic Design graduate from Elisava with over 10 years of experience at the company, she bringing brand identities to life through three-dimensional media within the packaging department.
Alba Magallón

01/08

Alba Magallón
Graphic Designer
Graduated in 2022 from ESDAP, she has gained several years of experience at the company, working on a wide range of projects including packaging, branding, campaigns and social media content, developing a versatile and multidisciplinary approach to design.
Ángel Ayala

01/08

Ángel Ayala
Artwork & Producer
35 years of experience in the creation and correction of all types of final artwork, with print control and press approvals on press.
Carla Julià

01/08

Carla Julià
Social Media Specialist
With several years of experience in digital communication and marketing, she specializes in content strategy and multi-channel communication. Her work focuses on developing digital content that help brands grow and connect with their audiences.
Ferran Larraz

01/08

Ferran Larraz
Motion Designer
Ferran is a Motion Designer with a strong foundation in Brand Identity. His work explores typographic motion and form through movement, creating dynamic visual systems that combine concept, rhythm, and precise execution.
Enric Broto

01/08

Enric Broto
Software Developer
With several years of experience, Enric is a software and web developer focused on turning creative concepts into functional, high-quality digital products. He believes the best code is the kind no one notices — because everything just works.
Àlex Mateo

01/08

Àlex Mateo
Motion Designer
Álex Mateo is a Motion Graphic Artist and Video Editor exploring how movement shapes brand identity. Through motion graphics and brand animation, he crafts visual stories where rhythm, timing and design come together.
Igor Morais

01/08

Igor Morais
Graphic Designer
With over 14 years of experience in graphic design, he focuses on branding and visual identity. He holds a degree in Design and a postgraduate degree in Brand Design from BAU · College of Arts & Design Barcelona.

CLIENTS

Trusted by
leading brands.

Partnerships are built through the work. We work side by side with ambitious organizations, questioning assumptions, sharpening strategy and turning strategic intent into consistent brand experiences across every touchpoint.



In many cases, those partnerships grow over time. Senior team members stay closely involved throughout each project, ensuring focus, clarity and continuity from early decisions to execution.

"Knowing is not enough, we must apply. Willing is not enough, we must do."

— Bruce Lee —

Barcelona
Estadi Lluís Companys


Passeig Olímpic, 15-17

08038
Barcelona

+34 933 429 239

Madrid
Torre Realia \ The Icon

P. de la Castellana, 216


28046 Madrid


+34 933 429 239

Mallorca

Illes Balears

Monsenyor Palmer, 1
07014 Palma 


+34 933 429 239

"Knowing is not enough, we must apply. Willing is not enough, we must do."

— Bruce Lee —

Barcelona
Estadi Lluís Companys


Passeig Olímpic, 15-17

08038
Barcelona

+34 933 429 239

Madrid
Torre Realia \ The Icon

P. de la Castellana, 216


28046 Madrid


+34 933 429 239

Mallorca

Illes Balears

Monsenyor Palmer, 1
07014 Palma 


+34 933 429 239

Get our
Updates

Let's work together

B_BRUCE_FOOTER_LETSWORK.gif
bottom of page