Nutrisport
Evolving a heritage brand without losing recognition
The Challenge
Nutrisport had reached a turning point. After more than forty years, the brand needed to evolve without losing the recognition and credibility it had built. The challenge was to bring clarity to a complex ecosystem and update its narrative for a more competitive, digital environment while staying true to its sporting roots.
Strategy
The strategy centred on a simple idea: It’s what you feel. A positioning that connects performance with emotion, shifting Nutrisport’s focus from functional benefits to the experience of effort before, during and after training.
Design
The design focused on a strong visual system able to work in both retail and digital environments while remaining instantly recognisable. A flexible language that keeps the brand clear and consistent across formats and touchpoints.
The new logo keeps the elements that make Nutrisport recognisable and reworks them into a more contemporary, sport-driven symbol. A lower-case wordmark and a brighter palette bring the brand closer, broadening its appeal beyond high-performance sport.
Activation
The brand comes to life through a recognisable visual system across urban spaces, physical environments and digital channels. Icons, colour and messaging bring It’s what you feel into the athlete’s everyday life, linking emotion and performance at every touchpoint.
Carles Puyol. Shared values.
The brand was developed alongside Carles Puyol as a natural reflection of Nutrisport’s values. Effort, resilience and commitment define both his career and the brand’s DNA, reinforcing a message that feels authentic within sport and beyond.
The brand architecture organises the product portfolio with clear ranges, colour codes and visual hierarchies. A system designed to improve recognition, simplify choice and keep the Nutrisport ecosystem consistent.
The system adapts to each product range and moment of use, aligning product, message and emotion. One visual idea expressed across contexts, keeping the brand coherent while strengthening its connection with athletes.
We designed a graphic system based on geometric forms that work as icons and signals. It adapts to different content while keeping a clear visual logic, turning abstract risk into understandable cues.
"The B-Bruce team executed Nutrisport’s complete rebranding with overwhelming success. They interpreted the brief perfectly, translating the new brand positioning into a logo, packaging, and full corporate identity. The first version was instantly approved a remarkable achievement for a 40 yearold brand."
Climent Raventós
Marketing Manager
The visual language works as a modular system, allowing different messages to be built from the same set of rules. It adapts to varied formats while maintaining order, character and visual strength across the digital environment.
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