Tresarcs
Translating craft discipline into a contemporary system.
Design
A direct, recognisable identity supported by creative copy, illustration and a distinctive graphic language. An honest, approachable tone that blends family character and craft, allowing the brand to stay consistent across contexts.
A Spotlight Session with the client to explore names and positioning lines together, using lateral thinking exercises and simple strategic frameworks.
Related project
Activation
The brand takes shape through everyday gestures around the product and the experience. Pieces designed to live within daily routines, extending the character of Tres Arcs beyond the bakery.
Bags, messaging and physical materials are integrated into the point of sale as part of the product itself. Each element reinforces origin, craft and the direct relationship with the customer.
The Tresarcs experience
Tres Arcs comes to life through objects, messages and gestures rooted in everyday routines. Each element builds a recognisable experience where the brand accompanies both the product and the moment of consumption.
From bakery
to table
The Tres Arcs experience unfolds at the point of sale and in the moment of consumption. Space, objects and messaging accompany the customer from purchase to tasting, creating a natural relationship with the brand through everyday use.
The Tresarcs language uses direct messages, typographic play and shared references. An approachable tone that connects through humour, repetition and collective memory, reinforcing the brand’s personality without explanation.
“We wanted to build a brand that speaks the way we make bread: with method, without rushing, and with the person who will enjoy it in mind. What you see is simply a reflection of what happens in the bakery.”
Marc Casas
Founder and lead baker
The Challenge