SPORTBIZ unveils new brand identity designed by B-Bruce

SPORTBIZ has introduced a new brand identity to coincide with the latest edition of SPORTBIZ Europe Barcelona, reinforcing its ambition to remain a global meeting point for the sports business industry.

The redesign was developed with the Barcelona-based agency B-Bruce and reflects SPORTBIZ’s evolution from a single conference into a growing international platform connecting professionals, companies and organisations across the sports ecosystem.

The new identity aims to capture the intersection between sport and business while presenting SPORTBIZ as a more open, contemporary and participatory brand, one that reflects the energy of the community that surrounds it.

“Our work with SPORTBIZ focused on shaping a brand that reflects the talent, creativity and momentum of an entire community,” said Dani Muñoz. “An identity that helps position SPORTBIZ as a global reference point for the sports business industry.”

Beyond a visual update, the rebranding signals a broader shift in how SPORTBIZ positions itself. The organisation continues to focus on creating spaces for knowledge, connection and inspiration for professionals working across sport, technology, innovation and entertainment.

Over the years, SPORTBIZ has expanded from a single congress into an international network with events, collaborations and initiatives in different countries. The new identity reflects that expansion and strengthens the sense of belonging among its growing community of leaders, startups and global brands.

The launch took place during SPORTBIZ Europe 2025 in Barcelona, which this week brings together speakers and attendees from more than 50 countries. The event offers a platform for networking, learning and new partnerships, further consolidating Barcelona’s role as a key hub for dialogue between sport and business.

More information: SPORTBIZ renueva su identidad y refuerza su papel como punto de encuentro del negocio del deporte