B-Bruce wins Liderpack 2025 Award for Best Premium Pack with Nike Air Max DN8 Sphere

B-Bruce has been awarded at the Liderpack 2025 Awards, receiving the recognition for Best Premium Pack for its work on Nike Air Max DN8 Sphere, a project that redefines the unboxing experience for influencers.

At the core of the concept is a translucent spherical capsule, designed in blue and magenta tones. When opened, an internal LED light is activated, creating a striking reveal effect tied to brand ambassadors Nico Williams and Salma Paralluelo. The result is a moment engineered not just for physical impact, but for amplification across digital platforms.

Beyond the initial experience, the sphere is designed to live on. It transforms into a decorative lamp, extending the lifecycle of the piece and reinforcing brand presence over time, something rarely achieved in premium packaging.

With this project, B-Bruce brings together industrial design, creativity, and brand experience in a single object, built to perform both as a physical artifact and as content.

More information:https://premiosliderpack.com/

You can also explore the full case here: https://www.b-bruce.com/nike-airmax