top of page
Motorola x Euroleague
Turning a promo in sports entertainment
Idea
We created a campaign exploring the many ways to reach the Final Four: mastering the pros’ signature moves after years of practice… or taking the faster route and entering Motorola’s giveaway.
Related project
Execution
We produced a series of short clips with some of the competition’s top players, each showing their signature moves with a touch of humour.
The Challenge
Motorola, one of the main sponsors of the Turkish Airlines EuroLeague, had courtside seats for the Final Four. They asked us to create a campaign to announce a giveaway that would allow fans to experience the event from that privileged position.
bottom of page