La prevenció sona
Communicating risk clearly under pressure.
The Challenge
When risk appears, there’s no time to interpret, information must be immediate and unmistakable, even under stress. The challenge was turning complex, sensitive content into a clear visual system adaptable across formats and channels without losing precision or reliability.
Concept Creation
The visual system centers on typography, distorted to evoke the spread of a siren’s sound. The forms act as graphic signals, recognisable, repeatable and adaptable across formats.
Design
The visual system centers on typography, distorted and modulated to evoke a siren’s spread. The forms act as graphic signals, recognisable, repeatable and adaptable across formats.
The design translates the sound of an alert into a dynamic visual code, turning abstract risk into information that is visible, clear and actionable for the public.
Transmedia visual system integration
The system extends across editorial, physical and informational materials, adapting to each format while preserving identity and legibility. The graphics support technical content, adding clarity, recognition and consistency across all touchpoints.
The visual system adapts to digital formats, maintaining recognition and hierarchy. It performs consistently across sizes and contexts, ensuring clear communication in digital environments and social media.
The system structures information for digital platforms and social media, prioritising on-screen readability and content hierarchy. Visual impact is combined with informational clarity, integrating interactive elements such as QR codes to provide easy access to extended information.
Related project
