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NUESTRO ENFOQUE

Fundamentado en la claridad,
diseñado para la flexibilidad,
Diseñado para impactar.

Nuestro enfoque se inspira en la mentalidad de Bruce Lee. Él cuestionaba los sistemas rígidos y se centraba en comprender la esencia de las cosas, adaptándose con precisión y actuando con intención. Esa forma de pensar define nuestra manera de trabajar con las marcas. Simplificamos la complejidad para encontrar lo que realmente importa, construyendo sistemas que evolucionan y creando marcas diseñadas para el movimiento.

“Absorbe lo que te sea útil, rechaza lo que sea inútil y añade lo que te sea propio.”

— Bruce Lee —

SOMOS

Somos un socio estratégico que descubre lo que hace única a cada organización y lo expresa a través de la creatividad y el diseño como una ventaja competitiva que impulsa el negocio.

Comenzamos en 2005 como Savia Design, impulsados por una convicción clara: las marcas tienen el poder de generar un verdadero valor empresarial. Con el tiempo, evolucionamos hacia Logic Design, perfeccionando nuestra metodología y ampliando nuestras capacidades. En 2024, nos convertimos en B—BRUCE, dejando atrás lo que ya no aportaba valor para adoptar una forma de trabajar más fluida, adaptable y esencial. Hoy, combinamos disciplinas para descubrir lo que realmente importa, creando soluciones flexibles y personalizadas que conectan con las personas e impulsan el crecimiento de las empresas.

La estrategia define la dirección.
El diseño genera ventajas.
La creatividad amplifica el impacto.

Ubicaciones

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Barcelona
Madrid
Mallorca

Equipo

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Planificadores estratégicos

Consultores de marca

Redactores creativos

Diseñadores gráficos

Diseñadores de movimiento

Diseñadores de UX/UI

Editores de vídeo

Técnicos de obras de arte

Gerentes de SM

Desarrolladores full-stack

Annual

Growth.

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2023-24 +18%
2024-25 +12%
2025-26 +15%

Capacidad
especialistas

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Dynamic Branding

Creative Campaigns

Digital Products

Iconic Packagigng

Clients NPS

Value

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Nike
Asics

Motorola

Cabify

Estar protegido

Euroliga

Barça

CaixaBank

Leyendas
Olin

Global
alcanzar

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España
Francia
Inglaterra
Italia
Portugal
Suiza
Marruecos
EE.UU

Dani Muñoz
Dani Muñoz

01/08

Dani Muñoz
Founder & CEO

With more than two decades of experience, Dani is a brand strategist and entrepreneur focused on turning brands into engines of competitive advantage.

Raquel Muñoz
Raquel Muñoz

01/08

Raquel Muñoz
Founder & CFO

With more than two decades of experience, Raquel works at the intersection of finance, operations and people, building the foundations that support the agency’s long-term growth.

Ferran Esturgó
Ferran Esturgó

01/08

Ferran Esturgó
CXO

With over 16 years of experience, Ferran is head of the Accounts Department, combining brand strategy, creative direction, and project leadership across multidisciplinary teams.

Ferran Dachs
Ferran Dachs

01/08

Ferran Dachs
CCO

With 20 years of experience at B-Bruce, he specializes in packaging design and brand activation. As Director of the Packaging Area, he co-leads projects and a multidisciplinary team to create innovative packaging solutions that strengthen brands’ identity and positioning.

Albert Freixa
Albert Freixa

01/08

Albert Freixa
Impact Growth Manager

Business strategist with a Sales & Marketing background, focused on building brands that drive business growth.

Paula Cruañas
Paula Cruañas

01/08

Paula Cruañas
Head of Strategy

She is a strategist specializing in qualitative consumer insight and co-creation, helping national and international brands define brand and communication strategies across complex, evolving ecosystems.

Antonio Prado
Antonio Prado

01/08

Antonio Prado
Branding Director

Graduated from BAU in 2012, he has spent over a decade building brands across industries. His approach is honest by nature — function always leads, aesthetics follow. He believes good design says in ten sentences what others take a book to explain. Every project is a communication problem worth solving well.

Oriol Pascual
Oriol Pascual

01/08

Oriol Pascual
Digital Director

Graduated from BAU in 2010, he specializes in branding and digital usability, creating brands and experiences designed to be clear, consistent, and intuitive. He understands design as a combination of strategy, visual judgment, and functionality.

Xavi Bernabé
Xavi Bernabé

01/08

Xavi Bernabé
Creative Director

With over a decade of experience, Xavi has developed creative campaigns and brand activations for brands such as Under Armour. Iberia, Movistar, F.C. Barcelona, Lidl, and SEAT, among others.

Silvia Escrivà
Silvia Escrivà

01/08

Silvia Escrivà
Account Director

With over 19 years of experience in the advertising industry, Silvia combines client leadership, brand strategy and project management, working with multidisciplinary teams to develop strategic and creative branding and communication solutions.

Núria Subiràs
Núria Subiràs

01/08

Núria Subiràs
Account Manager

With over 5 years of experience managing strategic projects in branding, graphic design, and brand activation across offline and digital channels. Background in brand strategy consulting including qualitative and quantitative research, user insights, and brand positioning.

Queralt Sans
Queralt Sans

01/08

Queralt Sans
Graphic Designer

A 2012 Graphic Design graduate from Elisava with over 10 years of experience at the company, she bringing brand identities to life through three-dimensional media within the packaging department.

Alba Magallón
Alba Magallón

01/08

Alba Magallón
Graphic Designer

Graduated in 2022 from ESDAP, she has gained several years of experience at the company, working on a wide range of projects including packaging, branding, campaigns and social media content, developing a versatile and multidisciplinary approach to design.

Ángel Ayala
Ángel Ayala

01/08

Ángel Ayala
Artwork & Producer

35 years of experience in the creation and correction of all types of final artwork, with print control and press approvals on press.

Carla Julià
Carla Julià

01/08

Carla Julià
Social Media Specialist

With several years of experience in digital communication and marketing, she specializes in content strategy and multi-channel communication. Her work focuses on developing digital content that help brands grow and connect with their audiences.

Ferran Larraz
Ferran Larraz

01/08

Ferran Larraz
Motion Designer

Ferran is a Motion Designer with a strong foundation in Brand Identity. His work explores typographic motion and form through movement, creating dynamic visual systems that combine concept, rhythm, and precise execution.

Enric Broto
Enric Broto

01/08

Enric Broto
Software Developer

With several years of experience, Enric is a software and web developer focused on turning creative concepts into functional, high-quality digital products. He believes the best code is the kind no one notices — because everything just works.

Àlex Mateo
Àlex Mateo

01/08

Àlex Mateo
Motion Designer

Álex Mateo is a Motion Graphic Artist and Video Editor exploring how movement shapes brand identity. Through motion graphics and brand animation, he crafts visual stories where rhythm, timing and design come together.

Igor Morais
Igor Morais

01/08

Igor Morais
Graphic Designer

With over 14 years of experience in graphic design, he focuses on branding and visual identity. He holds a degree in Design and a postgraduate degree in Brand Design from BAU · College of Arts & Design Barcelona.

EL EQUIPO

Una filosofía compartida.
Muchas perspectivas.

Dani Muñoz

01/08

Dani Muñoz
Founder & CEO
With more than two decades of experience, Dani is a brand strategist and entrepreneur focused on turning brands into engines of competitive advantage.
Raquel Muñoz

01/08

Raquel Muñoz
Founder & CFO
With more than two decades of experience, Raquel works at the intersection of finance, operations and people, building the foundations that support the agency’s long-term growth.
Ferran Esturgó

01/08

Ferran Esturgó
CXO
With over 16 years of experience, Ferran is head of the Accounts Department, combining brand strategy, creative direction, and project leadership across multidisciplinary teams.
Ferran Dachs

01/08

Ferran Dachs
CCO
With 20 years of experience at B-Bruce, he specializes in packaging design and brand activation. As Director of the Packaging Area, he co-leads projects and a multidisciplinary team to create innovative packaging solutions that strengthen brands’ identity and positioning.
Albert Freixa

01/08

Albert Freixa
Impact Growth Manager
Business strategist with a Sales & Marketing background, focused on building brands that drive business growth.
Paula Cruañas

01/08

Paula Cruañas
Head of Strategy
She is a strategist specializing in qualitative consumer insight and co-creation, helping national and international brands define brand and communication strategies across complex, evolving ecosystems.
Antonio Prado

01/08

Antonio Prado
Branding Director
Graduated from BAU in 2012, he has spent over a decade building brands across industries. His approach is honest by nature — function always leads, aesthetics follow. He believes good design says in ten sentences what others take a book to explain. Every project is a communication problem worth solving well.
Oriol Pascual

01/08

Oriol Pascual
Digital Director
Graduated from BAU in 2010, he specializes in branding and digital usability, creating brands and experiences designed to be clear, consistent, and intuitive. He understands design as a combination of strategy, visual judgment, and functionality.
Xavi Bernabé

01/08

Xavi Bernabé
Creative Director
With over a decade of experience, Xavi has developed creative campaigns and brand activations for brands such as Under Armour. Iberia, Movistar, F.C. Barcelona, Lidl, and SEAT, among others.
Silvia Escrivà

01/08

Silvia Escrivà
Account Director
With over 19 years of experience in the advertising industry, Silvia combines client leadership, brand strategy and project management, working with multidisciplinary teams to develop strategic and creative branding and communication solutions.
Núria Subiràs

01/08

Núria Subiràs
Account Manager
With over 5 years of experience managing strategic projects in branding, graphic design, and brand activation across offline and digital channels. Background in brand strategy consulting including qualitative and quantitative research, user insights, and brand positioning.
Queralt Sans

01/08

Queralt Sans
Graphic Designer
A 2012 Graphic Design graduate from Elisava with over 10 years of experience at the company, she bringing brand identities to life through three-dimensional media within the packaging department.
Alba Magallón

01/08

Alba Magallón
Graphic Designer
Graduated in 2022 from ESDAP, she has gained several years of experience at the company, working on a wide range of projects including packaging, branding, campaigns and social media content, developing a versatile and multidisciplinary approach to design.
Ángel Ayala

01/08

Ángel Ayala
Artwork & Producer
35 years of experience in the creation and correction of all types of final artwork, with print control and press approvals on press.
Carla Julià

01/08

Carla Julià
Social Media Specialist
With several years of experience in digital communication and marketing, she specializes in content strategy and multi-channel communication. Her work focuses on developing digital content that help brands grow and connect with their audiences.
Ferran Larraz

01/08

Ferran Larraz
Motion Designer
Ferran is a Motion Designer with a strong foundation in Brand Identity. His work explores typographic motion and form through movement, creating dynamic visual systems that combine concept, rhythm, and precise execution.
Enric Broto

01/08

Enric Broto
Software Developer
With several years of experience, Enric is a software and web developer focused on turning creative concepts into functional, high-quality digital products. He believes the best code is the kind no one notices — because everything just works.
Àlex Mateo

01/08

Àlex Mateo
Motion Designer
Álex Mateo is a Motion Graphic Artist and Video Editor exploring how movement shapes brand identity. Through motion graphics and brand animation, he crafts visual stories where rhythm, timing and design come together.
Igor Morais

01/08

Igor Morais
Graphic Designer
With over 14 years of experience in graphic design, he focuses on branding and visual identity. He holds a degree in Design and a postgraduate degree in Brand Design from BAU · College of Arts & Design Barcelona.

CLIENTELA

Con la confianza de
marcas líderes.

Las alianzas se construyen a través del trabajo. Colaboramos codo a codo con organizaciones ambiciosas, cuestionando suposiciones, perfeccionando la estrategia y transformando la intención estratégica en experiencias de marca coherentes en cada punto de contacto.


En muchos casos, estas colaboraciones se consolidan con el tiempo. Los miembros sénior del equipo participan activamente en cada proyecto, garantizando la concentración, la claridad y la continuidad desde las decisiones iniciales hasta la ejecución.

"Saber no es suficiente, debemos aplicar. Querer no es suficiente, debemos actuar."

— Bruce Lee —

Barcelona
Estadi Lluís Companys

Passeig Olímpic, 15-17

08038 Barcelona

+34 933 429 239

Madrid
Torre Realia \ El Icono

P. de la Castellana, 216

28046 Madrid

+34 933 429 239

Mallorca

Islas Baleares

Monseñor Palmer, 1 07014 Palma

+34 933 429 239

"Saber no es suficiente, debemos aplicar. Querer no es suficiente, debemos actuar."

— Bruce Lee —

Barcelona
Estadi Lluís Companys

Passeig Olímpic, 15-17

08038 Barcelona

+34 933 429 239

Madrid
Torre Realia \ El Icono

P. de la Castellana, 216

28046 Madrid

+34 933 429 239

Mallorca

Islas Baleares

Monseñor Palmer, 1 07014 Palma

+34 933 429 239

Obtén nuestro
Actualizaciones

Trabajemos juntos

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