
NUESTRO ENFOQUE
Fundamentado en la claridad,
diseñado para la flexibilidad,
Diseñado para impactar.
Nuestro enfoque se inspira en la mentalidad de Bruce Lee. Él cuestionaba los sistemas rígidos y se centraba en comprender la esencia de las cosas, adaptándose con precisión y actuando con intención. Esa forma de pensar define nuestra manera de trabajar con las marcas. Simplificamos la complejidad para encontrar lo que realmente importa, construyendo sistemas que evolucionan y creando marcas diseñadas para el movimiento.
“Absorbe lo que te sea útil, rechaza lo que sea inútil y añade lo que te sea propio.”
— Bruce Lee —
SOMOS
Somos un socio estratégico que descubre lo que hace única a cada organización y lo expresa a través de la creatividad y el diseño como una ventaja competitiva que impulsa el negocio.
Comenzamos en 2005 como Savia Design, impulsados por una convicción clara: las marcas tienen el poder de generar un verdadero valor empresarial. Con el tiempo, evolucionamos hacia Logic Design, perfeccionando nuestra metodología y ampliando nuestras capacidades. En 2024, nos convertimos en B—BRUCE, dejando atrás lo que ya no aportaba valor para adoptar una forma de trabajar más fluida, adaptable y esencial. Hoy, combinamos disciplinas para descubrir lo que realmente importa, creando soluciones flexibles y personalizadas que conectan con las personas e impulsan el crecimiento de las empresas.
La estrategia define la dirección.
El diseño genera ventajas.
La creatividad amplifica el impacto.
Ubicaciones

Barcelona
Madrid
Mallorca
Equipo

Planificadores estratégicos
Consultores de marca
Redactores creativos
Diseñadores gráficos
Diseñadores de movimiento
Diseñadores de UX/UI
Editores de vídeo
Técnicos de obras de arte
Gerentes de SM
Desarrolladores full-stack
Annual
Growth.

2023-24 +18%
2024-25 +12%
2025-26 +15%
Capacidad
especialistas

Dynamic Branding
Creative Campaigns
Digital Products
Iconic Packagigng
Clients NPS
Value

Nike
Asics
Motorola
Cabify
Estar protegido
Euroliga
Barça
CaixaBank
Leyendas
Olin
Global
alcanzar

España
Francia
Inglaterra
Italia
Portugal
Suiza
Marruecos
EE.UU








01/08
Antonio Prado
Branding Director
Graduated from BAU in 2012, he has spent over a decade building brands across industries. His approach is honest by nature — function always leads, aesthetics follow. He believes good design says in ten sentences what others take a book to explain. Every project is a communication problem worth solving well.





01/08
Núria Subiràs
Account Manager
With over 5 years of experience managing strategic projects in branding, graphic design, and brand activation across offline and digital channels. Background in brand strategy consulting including qualitative and quantitative research, user insights, and brand positioning.







EL EQUIPO
Una filosofía compartida.
Muchas perspectivas.

01/08
Dani Muñoz
Founder & CEO
With more than two decades of experience, Dani is a brand strategist and entrepreneur focused on turning brands into engines of competitive advantage.

01/08
Raquel Muñoz
Founder & CFO
With more than two decades of experience, Raquel works at the intersection of finance, operations and people, building the foundations that support the agency’s long-term growth.

01/08
Ferran Esturgó
CXO
With over 16 years of experience, Ferran is head of the Accounts Department, combining brand strategy, creative direction, and project leadership across multidisciplinary teams.

01/08
Ferran Dachs
CCO
With 20 years of experience at B-Bruce, he specializes in packaging design and brand activation. As Director of the Packaging Area, he co-leads projects and a multidisciplinary team to create innovative packaging solutions that strengthen brands’ identity and positioning.

01/08
Albert Freixa
Impact Growth Manager
Business strategist with a Sales & Marketing background, focused on building brands that drive business growth.

01/08
Paula Cruañas
Head of Strategy
She is a strategist specializing in qualitative consumer insight and co-creation, helping national and international brands define brand and communication strategies across complex, evolving ecosystems.

01/08
Antonio Prado
Branding Director
Graduated from BAU in 2012, he has spent over a decade building brands across industries. His approach is honest by nature — function always leads, aesthetics follow. He believes good design says in ten sentences what others take a book to explain. Every project is a communication problem worth solving well.

01/08
Oriol Pascual
Digital Director
Graduated from BAU in 2010, he specializes in branding and digital usability, creating brands and experiences designed to be clear, consistent, and intuitive. He understands design as a combination of strategy, visual judgment, and functionality.

01/08
Xavi Bernabé
Creative Director
With over a decade of experience, Xavi has developed creative campaigns and brand activations for brands such as Under Armour. Iberia, Movistar, F.C. Barcelona, Lidl, and SEAT, among others.

01/08
Silvia Escrivà
Account Director
With over 19 years of experience in the advertising industry, Silvia combines client leadership, brand strategy and project management, working with multidisciplinary teams to develop strategic and creative branding and communication solutions.

01/08
Núria Subiràs
Account Manager
With over 5 years of experience managing strategic projects in branding, graphic design, and brand activation across offline and digital channels. Background in brand strategy consulting including qualitative and quantitative research, user insights, and brand positioning.

01/08
Queralt Sans
Graphic Designer
A 2012 Graphic Design graduate from Elisava with over 10 years of experience at the company, she bringing brand identities to life through three-dimensional media within the packaging department.

01/08
Alba Magallón
Graphic Designer
Graduated in 2022 from ESDAP, she has gained several years of experience at the company, working on a wide range of projects including packaging, branding, campaigns and social media content, developing a versatile and multidisciplinary approach to design.

01/08
Ángel Ayala
Artwork & Producer
35 years of experience in the creation and correction of all types of final artwork, with print control and press approvals on press.

01/08
Carla Julià
Social Media Specialist
With several years of experience in digital communication and marketing, she specializes in content strategy and multi-channel communication. Her work focuses on developing digital content that help brands grow and connect with their audiences.

01/08
Ferran Larraz
Motion Designer
Ferran is a Motion Designer with a strong foundation in Brand Identity. His work explores typographic motion and form through movement, creating dynamic visual systems that combine concept, rhythm, and precise execution.

01/08
Enric Broto
Software Developer
With several years of experience, Enric is a software and web developer focused on turning creative concepts into functional, high-quality digital products. He believes the best code is the kind no one notices — because everything just works.

01/08
Àlex Mateo
Motion Designer
Álex Mateo is a Motion Graphic Artist and Video Editor exploring how movement shapes brand identity. Through motion graphics and brand animation, he crafts visual stories where rhythm, timing and design come together.

01/08
Igor Morais
Graphic Designer
With over 14 years of experience in graphic design, he focuses on branding and visual identity. He holds a degree in Design and a postgraduate degree in Brand Design from BAU · College of Arts & Design Barcelona.
CLIENTELA
Con la confianza de
marcas líderes.
Las alianzas se construyen a través del trabajo. Colaboramos codo a codo con organizaciones ambiciosas, cuestionando suposiciones, perfeccionando la estrategia y transformando la intención estratégica en experiencias de marca coherentes en cada punto de contacto.
En muchos casos, estas colaboraciones se consolidan con el tiempo. Los miembros sénior del equipo participan activamente en cada proyecto, garantizando la concentración, la claridad y la continuidad desde las decisiones iniciales hasta la ejecución.
"Saber no es suficiente, debemos aplicar. Querer no es suficiente, debemos actuar."
— Bruce Lee —
"Saber no es suficiente, debemos aplicar. Querer no es suficiente, debemos actuar."
— Bruce Lee —


























