YAOS is Nestlé’s Greek yogurt brand, celebrating white indulgence with 100% natural ingredients. Our project focused on refreshing the brand’s identity, starting with a refined logo redesign and a strategic definition of its core brand territories. The goal was to enhance brand perception and reinforce its commitment to natural goodness. We then translated this vision into packaging design, ensuring a cohesive and impactful presence across key markets, including Spain, Portugal, and Belgium.