Nike
The power of the inner light.
Nike tasked us with launching the new DN8 through a one-of-a-kind unboxing experience for 30 influencers connected to brand ambassadors Nico Williams and Salma Paralluelo. At B—Bruce, we engineered a translucent spherical capsule that housed the sneakers—blue for Nico, magenta for Salma—and triggered an internal LED of the matching color upon opening, delivering a moment of surprise and exclusivity.
Sketch Visualization & Iterative Ideation
Beyond its initial reveal, the sphere doubles as a stylish lamp—promoting sustainability through second-use functionality and extending the brand experience in the recipient’s space. Our scope covered industrial design of the capsule, creative direction of the unboxing journey, and all supporting communication assets to maximize impact and reinforce Nike’s innovative spirit.
Sphere Encasing Brand Greatness
