Motorola commissioned B—Bruce to create a high-impact communication campaign for the Final Four. We produced a cinematic film starring an actor alongside players from several teams, including FC Barcelona, stitching together micro-sequences of iconic plays that link on-court skill to Motorola’s energy and innovation. Our scope covered creative concept, script, casting, direction, production and an asset suite tailored for social and tournament channels. The edit prioritized rhythm and drama to amplify key moments, while the adapted formats and cutdowns maximized reach across platforms, reinforcing Motorola’s presence throughout the event.