Meritene Nutrición Reforzada is Nestlé Health Science’s specialized range for basic adapted nutrition, designed for people with swallowing difficulties. Our work began with extensive global research, including focus groups in over six countries, to better understand the needs of both caregivers and patients. Based on these insights, we developed the “Nutrición Reforzada” sub-brand, restructuring the brand architecture and portfolio, while also identifying new product innovations and more consumer-friendly recipes. This strategy was then brought to life through a new packaging system, bodegón-style photography, and informational toolkits designed to support caregivers in their daily routines.