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VIP Hospitality Performance Campaign
We developed the performance creative for Spotify Camp Nou’s VIP hospitality launch, focused on driving direct sales. From the brand manual we produced paid activations for Meta, Google and programmatic—6–15s video cutdowns, vertical formats, adaptive banners and motion graphics—paired with platform-ready copy and CTAs.
Audience performance strategy
Our strategy was performance-first: audience segmentation (lookalikes, intent, retargeting), funnel-led messaging and systematic A/B + DCO testing to maximize CTR and minimize CPA. We also built conversion-ready landing pages with UTM tracking and event measurement for micro-conversions and purchases.
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