Kobe Bryant’s brand commissioned B—Bruce to design an exclusive packaging solution for FC Barcelona’s second kit. We engineered a premium, translucent box textured with the Mamba skin motif and tactile finishes to evoke the athlete’s spirit. The pack features an automated lift mechanism that theatrically elevates the jersey on opening, creating a cinematic unboxing moment. Inside, tailored supports and soft linings protect the garment while enhancing presentation. Our scope covered industrial design, creative direction, prototyping and production oversight to deliver a gifting-ready object for high-impact activations and presentations.