Cabify challenged us to turn World Environment Day into an authentic collective declaration. At B—Bruce, we crafted a digital manifesto under the banner “Moving Together to Move the World” and brought it to life with an experiential installation: a Cabify vehicle transformed into a “mobile ecosystem,” its interior filled with plants and natural elements to symbolize the union of mobility and nature. Deployed at strategic city locations and amplified across social media and press, the activation achieved massive reach and positioned Cabify as a true driver of environmental change.