<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[B—BRUCE]]></title><description><![CDATA[B—BRUCE]]></description><link>https://www.b-bruce.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 27 Apr 2026 14:36:02 GMT</lastBuildDate><atom:link href="https://www.b-bruce.com/es/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[B-Bruce wins Notworking 2026 Award for Best Advertising Campaign with ACA]]></title><description><![CDATA[ (̀   ’) | -
  2026    ̀

B-Bruce ha sido premiada por el desarrollo de Nike Air Max DN8 Sphere, una propuesta que transforma el unboxing en una experiencia exclusiva para influencers.]]></description><link>https://www.b-bruce.com/post/b-bruce-wins-notworking-2026-award-for-best-advertising-campaign-with-aca</link><guid isPermaLink="false">69ca2f96138134f817267609</guid><pubDate>Mon, 30 Mar 2026 08:14:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ff2239_1ee9468631df4f6e874bc720754fd903~mv2.jpg/v1/fit/w_1000,h_907,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[High-complexity packaging projects]]></title><description><![CDATA[High-complexity packaging projects, especially short runs, rely on strong strategy, tight coordination and specialised partners. Clear planning, efficient internal organisation and a trusted network make it possible to meet demanding timelines without compromising quality. Success comes from aligning design, execution and collaboration from start to finish.]]></description><link>https://www.b-bruce.com/post/high-complexity-packaging-projects</link><guid isPermaLink="false">69c18070b9d5370ce3241b97</guid><pubDate>Thu, 26 Mar 2026 11:53:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4cd4b0_aa430342a4c148f49002641dd81405b5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[B-Bruce wins Liderpack 2025 Award for Best Premium Pack with Nike Air Max DN8 Sphere]]></title><description><![CDATA[   8  | -
  2025    

B-Bruce ha sido premiada por el desarrollo de Nike Air Max DN8 Sphere, una propuesta que transforma el unboxing en una experiencia exclusiva para influencers.]]></description><link>https://www.b-bruce.com/post/b-bruce-wins-liderpack-2025-award-for-best-premium-pack-with-nike-air-max-dn8-sphere</link><guid isPermaLink="false">69c1428a36a1fdc193bb1fc7</guid><category><![CDATA[NEWS]]></category><pubDate>Mon, 23 Mar 2026 14:07:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ff2239_16b7bda2a1784071917661398d91503d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[Flavors you can see, brands you can feel: The art of connecting on the shelf]]></title><description><![CDATA[Discover how branding and packaging transform brands in the food market. Explore visual strategies to connect with today's consumers and stand out on the supermarket shelf]]></description><link>https://www.b-bruce.com/post/flavors-you-can-see-brands-you-can-feel-the-art-of-connecting-on-the-shelf</link><guid isPermaLink="false">69b3f108d7b18f7389d0f5ae</guid><pubDate>Fri, 13 Mar 2026 11:16:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ff2239_3a8de1f55a6944dea3554e7ec62d5247~mv2.jpg/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[From Concept to Experience: Building a Powerful Brand Identity]]></title><description><![CDATA[Branding rarely happens in a single moment. It is a process where strategy, design and emotion gradually come together to shape a recognisable identity. The rebranding we developed for Olin, the Andalusian telecommunications operator, is a good example of how a brand can grow from a simple idea into a tangible experience.
]]></description><link>https://www.b-bruce.com/post/from-concept-to-experience-building-a-powerful-brand-identity</link><guid isPermaLink="false">69b3ef0e7b03b5ef9697a42a</guid><pubDate>Fri, 13 Mar 2026 11:11:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ff2239_8bd602867a404c65a29f77c00f07e00a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[From Club to Brand: Branding as a Driver of the Future of Sport]]></title><description><![CDATA[Today, a club’s future is not decided solely by results or league standings at the end of a season. It increasingly depends on its ability to build a strong brand and a meaningful narrative rooted in purpose. All this in a context where entertainment options are endless and loyalty can no longer be taken for granted.]]></description><link>https://www.b-bruce.com/post/from-club-to-brand-branding-as-a-driver-of-the-future-of-sport</link><guid isPermaLink="false">69b3ecd4d558374c818f4781</guid><pubDate>Fri, 13 Mar 2026 11:03:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ff2239_fbba7a9cfb4a4cfd8aab818693661061~mv2.jpeg/v1/fit/w_1000,h_896,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[SPORTBIZ unveils new brand identity designed by B-Bruce]]></title><description><![CDATA[Presentación del rebranding de Sportbiz hecho por la agencia B–Bruce]]></description><link>https://www.b-bruce.com/post/sportbiz-unveils-new-brand-identity-designed-by-b-bruce</link><guid isPermaLink="false">69b3ea69d558374c818f42be</guid><pubDate>Fri, 13 Mar 2026 10:49:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ff2239_228931633009496d914d06c632edc3de~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[CF Badalona and B-Bruce recover the club’s history]]></title><description><![CDATA[Acuerdo de patrocinio entre B–Bruce, con su CEO Dani Muñoz y su Impact Growth Manager Albert Freixa, junto al propietario del C.F. Badalona Marc Serra.]]></description><link>https://www.b-bruce.com/post/cf-badalona-and-b-bruce-recover-the-club-s-history</link><guid isPermaLink="false">69b3e51b02e925b027b38989</guid><pubDate>Fri, 13 Mar 2026 10:42:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ff2239_15788909d3a6440ea2fa2e46dd31f198~mv2.jpg/v1/fit/w_800,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[Social media for companies: building a brand from strategy]]></title><description><![CDATA[For years, social media has been managed as an operational task. Post consistently, adapt to the algorithm, follow trends and keep the calendar full. It works… until it doesn’t.]]></description><link>https://www.b-bruce.com/post/social-media-for-companies-building-a-brand-from-strategy</link><guid isPermaLink="false">69a9939495f896866354eb47</guid><pubDate>Fri, 06 Mar 2026 08:22:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_70625f6c46385657615055~mv2_d_5760_3840_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[Iconic packaging: when the box becomes the message]]></title><description><![CDATA[For many brands, packaging still appears at the very end of the process. The product is defined, the campaign is planned, and only then does packaging enter the conversation, usually with a practical brief: protect the product, fit the logistics, carry the logo. It works from an operational standpoint. But it leaves a strategic opportunity largely untouched. Products today often reach people through screens before they ever reach their hands. A bottle, a box or a sleeve can appear in a feed,...]]></description><link>https://www.b-bruce.com/post/iconic-packaging-when-the-box-becomes-the-message</link><guid isPermaLink="false">69a995fcf1929985ec97349f</guid><pubDate>Fri, 06 Mar 2026 08:22:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_97e4e2dc83e94a0b98f9834fa0b1eeac~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[Consumer research in the age of AI]]></title><description><![CDATA[The world of digital branding is in constant metamorphosis, driven by the latest technological and design trends. ]]></description><link>https://www.b-bruce.com/post/consumer-research-in-the-age-of-ai</link><guid isPermaLink="false">69a9959f1fb1895eb2739f7d</guid><pubDate>Thu, 05 Mar 2026 14:51:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_83eefca8d3c04c58993d671d37883644~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Enric  Broto</dc:creator></item><item><title><![CDATA[Liquid Branding]]></title><description><![CDATA[How liquid design identity is changing the way brands interact with consumers.]]></description><link>https://www.b-bruce.com/post/liquid-branding</link><guid isPermaLink="false">6756c83a53635f82508f938b</guid><pubDate>Wed, 22 Mar 2023 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_034a39f61bba4413a0ec4da225a0036e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ferran Esturgó</dc:creator></item></channel></rss>